Founder/Creative Head

Conceptualising and refining brand visual elements with time, creating a successful brand story.

Identified a gap in the candle market and conceptualized a product that addressed key customer needs and pain points, setting a new standard in the luxury candle industry.

Successfully introduced and launched the first 100% pure soy wax candles in the Pakistani market. By year 4, 42,000 yearly website visitors.

My contributions include all the design and packaging work. Website design and management on Wix.